Email Biz Club

Don't get me wrong, having a good product page that explains how paying you will benefit your customer is important... But if that's the only thing you did, there's a lot of things you have to do right: The right headline that gets your ideal customer to pay attention in the right way The right lead that set's the frame and keeps them reading the rest of the page A well written transformation related story or case study to paint a vision of the result Strategic bullet points to tease the...

There's no secret that I'm no social media growth guru. I'm pretty good at writing emails and product pages that sell stuff on the internet, but content is a different skill and each platform has its own nuances. I've gained over 2 million views from Instagram Reels, 2 million views on Threads, untold millions of views on Twitter/X, and 948,337 views on YouTube over the years... But if you look at my accounts, you'd never be able to tell. Between changing topics multiple times, unlisted or...

It's crazy how no one talks about sales tax and VAT on digital products. All these Lambo-rental-lovers out there trying to make it seem so easy to make a bunch of money with courses, but when selling to some countries... You might be liable for VAT on the very first transaction. And in the US? In many cases you automatically owe sales tax for all the sales you make in your home state. Then as you cross varied tax thresholds for certain types of products, you owe in other states and countries....

Yesterday, I watched a video from a YouTube channel called Tragically Chill where he talked about a somewhat controversial topic in the online biz space: Quitting the 9-5. Even though his whole channel is based around building a business with YouTube and Skool and makes a full-time living doing so, he gave some really good advice: Don't quit and "go all in" too soon, even if you have viral videos Save up 12 months of expenses to put your mind at ease Have multiple backup plans due to the...

17 step morning routines are out, simple morning routines are in. Here's what I do to grow my email biz every day: Wake up between 5-6am Drink multiple cups of black coffee Send my daily email (we are here) Schedule X and Threads content in Buffer Reply to emails, comments, DMs, posts, etc. Then get on with the rest of the day such as hitting the weights on workout days, taking the dogs out, getting ready for work, breakfast, and so on. Even with my long commute, I'm in a fortunate position...

I wake up, drink black coffee, and manually write an email to my list every day. I do it because I enjoy it, and done right it will lead to more sales than sending less frequently. On the other end of the email spectrum... There are people who write a series of emails one time that go out to new readers automatically, then maybe send once per week manually. Which method is better? Here's my take: With frequent broadcast emails, you have a fair bit of creative freedom. You can try new ideas,...

I've made my first sale several times now in niches such as: Email marketing Fitness "Multiple level marketing" Blogging Digital products Freelancing And of course with what I'm doing now too. Every single time, it's been the same setup: I pick a problem to solve. I create a system that sells a product that solves said problem. I get people to see that system. Even my very first sale on the internet back in 2009 followed the same base principles, although the method was less than ideal....

Yesterday, I had to put on my handyman hat and fix a door hinge that's been slightly offset recently. Turns out, the screws from the bottom hinge on the frame side have been missing for who knows how long, and it became an issue. So I hopped in the Santa Fe and took a drive down to Walmart to kill 2 birds with one stone: Get some new screws to get the door in order Pick up some protein powder since I just ran out Once I got there, I was able to locate the screws easily. Pretty sure I bought...

You don't need to be a world class expert on your chosen topic to help people. You do need to be 1-2 steps ahead of the people you help. An 800 ELO chess player can help a 400 ELO chess player. Someone who lost 25 pounds and kept it off can help someone who hasn't. The email based biz owner who made hundreds of sales can help those who haven't made a dime. (if you're interested, know a guy...) Simply doing the thing gives you insights someone newer hasn't gained yet. So sharing those will...

It's kinda crazy: I went to bed in August and woke up in September. 3 weeks until fall. Now is one of the best times to build any online business. School routines are getting back in order. The weather is (usually) getting cooler. People spend a bit more time online than the summer. Content consumption increases. And digital product sales tend to go up during this season. So if you haven't started building yet, or you've been a bit more casual during the summer... Now is the time to change...